Designing clear, competitive bid and proposal documents
The Client
This work spans a wide range of organisations preparing bids and proposals for competitive tenders. Clients included consultancies and SMEs operating in highly regulated or competitive environments, often working with specialist bid writers and internal subject-matter experts.
The Problem
Bid documents are typically produced under strict rules and immovable deadlines. Content is often written collaboratively, with multiple contributors and tight word counts, leaving little time to consider structure or visual clarity.
As a result, even strong submissions could become dense, difficult to navigate and visually inconsistent. Key messages were easy to miss, and documents did not always reflect the professionalism or capability of the organisation submitting them.
Clients needed design support that could work quickly, accurately and reliably, without disrupting an already high-pressure process.
The Solution
I worked closely with bid writers and client teams to design clear, well-structured proposal documents that prioritised hierarchy, readability and consistency. The focus was always on supporting the content, ensuring that key messages were easy to find and that layouts aligned with submission rules, word counts and formatting requirements.
Over the years, I have designed 700+ corporate bid brochures for a wide range of clients. Depending on complexity, projects typically ran over two to six weeks and involved rapid iteration, multiple review stages and close collaboration with stakeholders. The resulting documents were clearer, more professional and easier to navigate, helping organisations present their work with confidence and credibility.
The Story Behind the Logo
