Branding icon
Branding

Branding for startups + scaling teams

Whether you’re starting fresh or refining what you have, I design brands that feel confident, consistent and ready to scale.
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Brand Strategy

Brand strategy is the foundation of your brand. It shapes how you are seen, what you stand for and why people should choose you. Through research, positioning and audience insight, we define a clear direction that guides every creative decision that follows.

What you get

01
Brand strategy
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Logo design
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Brand identity
04
Brand messaging
Logo design icon

Logo Design

Your logo is the most recognisable touchpoint of your brand. It needs to be distinctive, memorable and aligned with your personality. I design logos that are simple, confident and versatile, with variations and formats you can use everywhere.

What you get

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Primary + secondary logo
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Social/profile mark
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Full-colour + mono versions
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SVG, PNG + JPG file types
Brand identity icon

Brand Identity

Brand identity covers every visual element that represents you, from colour and typography to layout, style and imagery. I create cohesive systems that look polished, feel consistent and scale easily across all your brand and marketing touchpoints.

What you get

01
Colour palette and usage
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Typography system
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Image and asset guidelines
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Brand guidelines document
Brand messaging icon

Brand Messaging

Your brand is not only how it looks, but how it sounds. I work with trusted specialists to help define your tone of voice, key messages and overall narrative so you can communicate clearly and confidently across your website, social channels and sales materials.

What you get

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Tone of voice direction
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Key message framework
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Tagline or strapline options
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Messaging guide (PDF)

The process behind building your brand.

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Step 1 - Branding Design

01

Discover

Every project starts with a collaborative workshop to understand your business, audience and goals. This gives me the clarity to make smart, strategic creative decisions from the very beginning.

Step 2 - Branding Design

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Define

I research your market, audience, and competitors to uncover insights that shape the direction of your brand. This step also includes a visual mood board that sets the creative direction before concept development.

Step 3 - Branding Design

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Design

Using the approved mood board, I design your brand identity. This includes one or more logo concepts, colour palettes, typography and image style, tailored to your requirements.

Step 4 - Branding Design

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Deliver

I bring everything together into a clear, easy to use brand toolkit. From simple logo handovers to comprehensive guidelines and assets, you’ll walk away with everything you need to show up consistently.

Book a free call

Chat through your project, ask questions and see if I'm a good fit.

Design with bite roundall

Get a free quote

Tell me what you need and get a tailored price for your project.

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Featured branding work

View all
Sentio Inclusive Branding Concept

Shaping Sentio into a calm and credible brand & website

Branding icon
Branding
Website design & development icon
Website
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Design support
NovaBloom branding concept

Helping a trading start-up build a trustworthy brand

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Branding
Website design & development icon
Website
Design support icon
Design support
“Charlotte really understood our audience, and went above and beyond in overhauling our dated brand into a modern one, this will hugely improve our positioning in the market. We're super happy with the end result, and excited to hit the ground running with our new brand. Charlotte is the best in the business.”
Salia Mogensen, Managing Director, Infrabee
"From refreshing our visual brand to delivering a beautifully thought-out new website and beyond, her work has been consistently sharp, on-brief and genuinely creative. Charlotte brings a rare mix of strategic clarity and creative flair, she’s smart, thorough and always a pleasure to work with."
Ben Bailey, Head of Brand, Lilli
"Charlotte is an extremely hard worker, has a keen eye for detail and is an intuitive designer who can adapt a creative concept to ensure it delivers the best possible impact. She goes above and beyond what is asked of her, and proactively suggests solutions to design problems we didn’t even know we had."
Ashleigh Brooker, Head of Marketing, Cadogan Clinic
"Charlotte delivered exactly what we needed: a clean, professional website that we could manage ourselves. She worked within our budget, helped us shape the structure and built everything in a way that’s easy to update. We really appreciate her ongoing support, which has made a big difference as we grow."
Ryan Paisey, CEO & Founder, PiQ
"Her work is consistently brilliant, and I trust her implicitly to understand our vision. In the face of tight deadlines and challenging projects, she has continually risen to the occasion, helping us to reimagine our branding. She's not only met but exceeded our expectations, bringing our vision to life in incredibly short time frames."
Sam Hebron, Head of Marketing, Rise Up
20
years of experience
70+
clients supported
1.1K+
projects delivered
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Strategy-led

Your branding is shaped by clear insight and positioning, so every decision has a purpose.

02

No nonsense

Straight talking, clear communication and a process that actually gets things done.

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One vision

You work with one designer from start to finish so everything stays cohesive.

04

Honest advice

You get practical, transparent guidance without unnecessary add-ons.

05

Consistent quality

Every brand is carefully crafted and held to a consistently high standard.

Got Questions?

Do I need to do a full rebrand to work with you?
Not at all. Some clients come with a complete brand strategy, others just sense their brand isn’t tracking. I can help shape the direction you need, whether it’s a refresh or a full redesign.
What if I already have a logo
That’s great. I can build on your existing logo, add strategic messaging, or develop supporting visuals. Standalone brand guidelines or asset packages are also available if you don’t need a full package.
Is this just design, or does it include strategy too?
It’s both. I always combines strategic insight, competitor research with strong visual design, to create a brand that looks great and drives business results.
Can I add extras like email templates or pitch decks?
Absolutely. I offer flexible add‑on packages, from email templates and social assets to pitch decks, lead magnets, and more. Just ask, and I'll create a tailored plan.
Will I own all the brand assets?
Yes. Once the project is complete and paid for, you’ll have full ownership of all final brand assets. I’ll supply everything you need to use, apply and evolve your brand with confidence.
How long does a project take?
Depending on your requirements and your feedback speed, projects take between 4 - 12 weeks. You’ll get a clear timeline upfront, with regular check‑ins to keep you in control.
Do you work with clients outside the UK?
Yes! While most clients are UK-based, I work with businesses worldwide. Everything is managed online, and files are delivered digitally, no travel needed.
What's included in your brand guidelines?
Each package includes at least a one-page basics guide (logo, fonts, colours). Larger packages include more, like tone of voice, image styles, social templates, and usage rules. I can tailor it based on your needs.
Will this help us stand out in our industry?
Definitely. I dig into your audience and competitors to build a brand that’s not just visually distinctive, but strategically positioned to stand out, connect with the right people, and drive growth.
How much does branding cost?
I offer different levels of branding support to suit different stages of businesses. If you have a budget in mind, I’ll always look at how I can adapt things to work for you.