Building the brand and website for an operational resilience start-up
The Client
EMRYS is a technology start-up developing a platform that helps organisations map and understand operational technology (OT) supply chain dependencies. By revealing hidden dependencies, EMRYS helps organisations understand operational risk and improve resilience.
The Problem
As a new business, EMRYS needed to establish a professional, distinctive brand and online presence. Operating in the emerging field of operational resilience, the challenge was to create an identity that felt trustworthy and intelligent while clearly differentiating the business from traditional cybersecurity providers.
The brand and website needed to inspire confidence among enterprise organisations, critical infrastructure operators and prospective partners, while communicating a complex technical offering clearly and concisely.
The team also needed practical brand assets, templates and supporting collateral, alongside a website that could be managed internally.
The Solution
The project began with a brand strategy workshop to understand EMRYS’s vision, audience and positioning. From there, I developed a distinctive brand identity, refining the logo in close collaboration with the client.
Once approved, I created a suite of brand assets and supporting collateral to ensure consistency across communications. I then designed and built a responsive website in Webflow, translating a complex technical offering into a clear, engaging experience. The site uses typography, industrial imagery, bespoke graphics and subtle animation to communicate EMRYS’s value and drive enquiries.
The result is a cohesive brand and digital presence that builds credibility, supports commercial conversations and provides a flexible foundation for future growth.
The Story Behind the Logo
Inspired by Merlin (Emrys), the logo combines four symbolic ideas into a single mark. The staff represents wisdom and guidance, the surrounding segments symbolise illumination and visibility, the three upper segments reflect the company’s core values, and the completed circle symbolises protection and resilience.
