Roar Logo Refresh

Client: Roar
Project: Logo Design
Timeline: 3 weeks

Founded by a 3 x Olympian and a UK’s leading body transformation specialist, Roar Fitness is a personal training company specialising in fat loss and muscle building body transformations.

As a result of the interior design of their new gyms around London, Roar wanted to update their marketing to reflect this new look.

The original brief was to redrew the logo so that it remained essentially the same but just a little cleaner. However, upon reviewing the mood board of the new spaces which were edgy, raw and industrial looking, I provided the client with an alternative logo design that was a little different from their original brief. They really liked this direction and the logo was developed for IP protection which meant that the logo couldn’t use a standard font and a hand crafted lettering was developed so as to be accepted as a trademark.

Once the logo had been finalised a tiger print repeatable pattern was curated and could be used within the logo lettering for merchandise.