Productsup Logo Refresh

Client: Productsup
Project: Logo design
Timeline: 2 weeks

The Productsup platform enables global companies to successfully exert effective control over every aspect of their global product information value chains by aggregating, optimizing, contextualizing, and distributing product content across more than 2,500 marketing and retail channels.

The original logo had been created by the founder and the client wanted to update the logo so that it had a more professional, designed feel without digressing too much from the original.

To do this the lettering was updated and grids were used to create perfect alignment between the different lettering elements so as to appear more stylised. The main differences are:

  • Smoother, more rounded font
  • No bracket on the ‘u’
  • Same thickness throughout so words differentiated through colour only
  • Dark blue ‘products’ instead of grey
  • More 45-degree angle features to complement the arrow
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