‘winning big’ book
I have been working with ShineBid, expert bid strategists, since 2016. Located in London, they support bid management teams to generate winning bids. In 2018 I was approached to design their up and coming book on transforming the way you bid for contracts, deals and businesses with 10 easy and effective steps to start ‘Winning Big’.
The brief was to design a visually appealing, graphic heavy, landscape brochure, smaller than A4, from a 60 page Word document of copy. The design, although didn’t have to follow the brand guidelines, had to incorporate the essence of the brand.
Once a print version of the book had been approved, I also supplied an interactive pdf, with the table of contents linking to the relevant pages and links to external url’s. I also converted the pdf into kindle format, for sale on Amazon.
The bulk of the design work took 2 weeks and concluded with a 148 page brochure. Over the next 4 weeks multiple text edits were made by the Author and Project Manager.
Predominantly produced using InDesign, some of the illustrative elements were purchased from Shutterstock and manipulated in Illustrator in order to visually explain the content of the copy better and to suit the layout of the brochure design.
The images displayed are a selection of designed spreads from the printed brochure.