Omega, a leading Georgian cigarette manufacturing company wanted to redesign one of their existing cigarette brands, Wilson.
The brand wanted to redesign its packaging to portray a quintessentially British feel. This redesign included changing the brand emblem, Wilson, whilst also featuring the relevant Health & Safety warnings on the packets. Apart from the main brand name most of the text was supplied in Georgian script which is produced challenges with font selection and size.
From initial concept to the production of the final print files, the overall span of the project took one month.
Initial, development and final designs were all completed in Illustrator.
The images displayed show the final design along with a series of initial concepts.