regular clinic newsletters
The Cadogan Clinic, an award-winning private hospital in the heart of Chelsea, had recently rebranded and wanted to translate their new brand guidelines into a responsive email campaign.
Tasked with translating the brand guidelines into an email campaign, this design was then used to generate ongoing monthly newsletters. The flexibility of the brand allowed for the design to be translated into different colour variations whilst keeping the newsletters fresh. Although each design followed the same theme the layouts varied according to the content provided to me by the Clinic.
Once copy was provided, an email design could be created within half a day for review by the Cadogan Clinic. Upon approval these were built and ported into MailChimp ready for the client to review. The build could take anywhere between one and six hours depending on the complexity.
These emails were designed within Illustrator, then built using html and css in Dreamweaver. I used email compliant code to ensure they would render correctly in the majority of email clients. I then uploaded the build files into MailChimp ready for the Cadogan Clinic to review and send.
The images displayed are a selection of email designs that were built and used by the Cadogan Clinic.