The German based company, Productsup, provides an easy-to-use platform for product content integration, syndication and feed management. Having worked for Productsup for over a year, they approached me to update their logo.
The original Productsup logo was created by the founder of Productsup using the Mac standard ‘Helvetica’ font. Since their inception the company had expanded two fold and they wanted to refine the existing logo to incorporate a rounder font with a more ‘designed’ feel. They also wanted to change the logo from a lowercase ‘p’ to a capital ‘P’.
The project took place over the span of 3 months.
All illustration took place in Illustrator.
The top image displays the existing logo and the final revamped logo. I have also shown the final logo on various brand colours. The bottom image shows the structure of the logo and how the angles of the arrow are replicated throughout the lettering. These architectural lines helped to achieved the more designed feel required by the client.