The Institute of Direct and Digital Marketing (IDM) provide marketing courses and qualifications for marketers. They needed a set of animated banners for promotional purposes.
IDM were starting to sell places on the following courses; Certificates in Social Media, Search Marketing and Email Marketing. They were looking to create leaderboard and MPU banners to use on the Dot Rising website, but also looking at identifying opportunities to use them on other channels.
Four different sized banners were needed, all of which had to be animated so that they could communicate all the courses available. The banners were designed in line with the IDM brand guidelines.
All banners were created over a period of a week.
All banners were designed and animated in Photoshop and exported to gif, to retain the animation.
The images displayed show two of the banner sizes designed.