London based, Home Learning College (HLC) provide online courses with various accrediting partners. Their existing brand was out-dated and very sales orientated, and needed to be refreshed.
Home Learning College wanted to update their brand look and feel to encompass all of the courses offered whilst ensuring their services were centred around their students.
The logo was given a softer feel, to make it more approachable and it’s colours and tagline were updated. Inline with these updates new brand guidelines were produced. Icons were developed to represent each of the course areas and a colour from the new colour palette was also assigned to each of these areas.
The main aspect of this project, the logo redesign and the creation of the brand guidelines, was completed over the period of a month. As a whole project other collateral was rebranded over the span of six months.
All concept work and final files were produced in Illustrator. The brand guidelines were produced in InDesign.
The top image displays the existing logo and the final revamped logo. I have also included a selection of pages from the brand guidelines.