optimised landing pages
London based, Home Learning College (HLC) provide online courses with various accrediting partners. Their website was well established but they needed a landing page designed inline with their brand guidelines.
The landing page needed to be optimised for lead capture whilst also staying on brand. To ensure that I achieved this I took a couple of webinar courses on designing for lead capture to ensure all the elements on the page were optimised. The responsive design was used as a template to use across each course area and each course landing page would boast a different colour.
Including the time taken for the webinar courses it took one day to design the initial template landing page.
All designs were produced in Photoshop ready to hand over to the developer.
The images displayed shown an example of the Human Resources course, which was predominately purple, other course colours included sea green, cyan and green.