Squared Online is a digital marketing course developed by Google. They needed two pieces of collateral:
- a course overview map which would be issued as part of the course induction
- an infographic displaying graduate responses
The course map needed to create a sense of excitement to get students to look forward to the course whilst fundamentally giving a full understanding of what is and isn’t covered by the course materials.
The second asset needed, the infographic, needed to demonstrate the benefits of the course by showcasing the impressive statistics in an infographic. These statistics needed to be the most prominent element of the design.
Both designs needed to adhere to the brand guidelines set out by Squared Online.
These assets were delivered over a period of four weeks.
Both assets were predominantly produced using InDesign, with some elements being drawn in Illustrator.
The images displayed show both of the final designs.