London based, Home Learning College (HLC) provide online courses with various accrediting partners. They needed a suite of emails to promote their various courses.
These emails would be sent to all leads received on the HLC website. The main call to action that HLC wanted from these emails, is for the prospective students to download a brochure and speak to a course advisor.
These emails needed to have the same look and feel whilst still adhering to brand guidelines.
A total of eight emails were designed and built over a period of three weeks.
All emails were designed in Illustrator, and then built using html and css in Dreamweaver. I used email compliant code to ensure they would render correctly in the majority of email clients. These files were supplied to the marketing team for them to implement within their chosen email delivery system.
The images displayed show a selection of the emails in desktop format.