suite of case studies
The German based company, Productsup, provides an easy-to-use platform for product content integration, syndication and feed management. Over a span of two years various case study designs were needed.
These case studies needed to demonstrate the specific ways in which a Productsup client had successfully used the Productsup platform. At the time of their first request for a case study, Productsup had limited brand guidelines, only a chosen font and a few colours. These basic brand elements were the fundamentals of the design but they also wanted to incorporate their clients brand into the design.
The case study was required to be quite illustrative, to ensure it wasn’t copy intensive and to make it more appealing to read.
After a few month’s they requested another case study, with a design that was inline with the previous. This continued and a total of five case studies were produced. These case studies were used as PDF’s that were uploaded onto the Productsup website, shared on social media and used as collateral for discussions with leads.
The bulk of the design for each case study took two days. Depending on the number of amendments required by the client the case study was completed within two weeks from brief.
All case studies were predominantly produced using InDesign, although some elements were drawn in Illustrator or amended in Photoshop.
The images shown display all of the five case studies, including the cover and an example spread for each.