London based Main Contractor, 8build, needed to update their brand to portray a more established and professional look.
Having recently made the decision to permanently use the black and white version of their logo and ditch the outdated gradient version, 8build needed to update their brand guidelines to suit.
Four concepts were pitched to the Directors, these included designs for fonts, colours, icons and example marketing collateral. Upon selection of the final design a set of brand guidelines were produced along with the update of existing templates such as:
- Site boards
- Sector brochures
- Proposal templates
- Social media images
As this was an extensively researched and a meticulously planned project, the overall timeline for this project took place over 6 months.
The brand guidelines and marketing collateral were predominantly producing using InDesign. Iconography was developed in Illustrator.
The images displayed show a selection of spreads taken from the brand guidelines.